The cold ‘sell’. The get-past-the-gatekeeper. The decision-maker.

The ‘you have 12 seconds to catch my interest’ before the phone is put down, the email deleted, the concentration has gone, the hounds are released.

Cold new business is a dying art and cold calling even more so.

Largely thanks of the strength of social media, technology, and that age old lingering excuse of “don’t call me, we’ll call you”. They don’t have a need. And if they did, would it be you they’d reach out to?

Scene: a CEO / decision maker, sitting on a delayed train attempting to clear 245 unread emails in the inbox. 10% of these are ‘sales’ emails & cold approaches. What would catch your attention?

We can work together to establish a realistic lead generation strategy, establishing the dream targets to approach and importantly craft bespoke, relevant approaches that will act as enough of a hook to pique interest and start the ball rolling.

Less. Is. More.