I doubt you’ve been around without meeting some interesting industry folk along the way. Where did you put their business card? Didn’t you mean to keep in touch?

Sound familiar?

Lapsed contacts: ghosts or goldmines?

Your lapsed client list is one of your most valuable, most underutilized assets. These are people who already know your work, trust your team, and have experienced what it's like to work with you. Or you’ve spoken to them along the way, and vowed to keep in touch.

Yet most agencies let these relationships go cold—filing them away as "past clients" and moving on to chase new prospects. The reality is that reactivating a lapsed client is easier, faster, and more cost-effective than winning a new one from scratch. They don't need convincing about your capabilities. They just need a reason to come back. I'll help you audit your lapsed client database, identify high-potential opportunities, and create a systematic re-engagement strategy that feels natural, not desperate—turning dormant relationships into active pipeline without the awkward "hey, remember us?" energy.