How many times have you come across an industry website, read it, re-read it and read it again and still have no idea what that company actually does? The irony is not lost on me that many agencies can deliver award winning work for their clients but when it comes to their own brand messaging it’s like a recruiter writing their own CV.

It doesn't necessarily mean throwing money at a brand redesign, website overhaul, or copywriter to craft a killer one-liner. Sure, all those things can help.

But first: who are you and what do you offer?

You're caught in an elevator and someone asks, "so what do you guys do?" and you watch with horror as polite confusion clouds their face.

Perhaps you have an international offering—is your brand messaging tangled up in an elaborate description that means something to you but doesn't translate? Think procurement: occasionally the initial process is nothing more than a box-ticking, information-gathering exercise. Make. It. Easy.

What is your brand message, your tone of voice, your offering, your promise, your stand-out, your legacy? What are people saying about you—behind your back, to other brands and prospective clients?

We'll work together to thrash this out, answer those questions, and interrogate until we get clarity. In multiple industries recommendations and referrals are tantamount.

You have the potential to be on everyone's lips.

So what are they saying?