Financial forecasting

“Look, I roughly know what is in the bank, as long as we can pay the bills we don’t really need a plan…” (True story)

How did the agency perform in the last twelve, twenty-four, thirty-six months?

What was the strongest quarter? Why?

Which territory was the most lucrative? Which project win has the potential to generate the largest fee income longer term and importantly - what are you doing about it?

What has been the most prevalent problems facing the agency?

And most importantly…

….where do you want to be and what is your backup plan?

It’s a rookie mistake to rely on a new business pipeline, no matter how healthy it might look. So often I have seen agencies too excited and reliant on the big pitches, as if the enquiry and response submission makes it a dead cert.

Only for that enthusiasm to consistently wane as the weeks pass by with no news. Staff morale takes a hit, reliance on the existing fee-paying clients dangerously increases, eclipsing the knowledge that they can be just as inconsistent.

Sound familiar?

I can work with you to take a deeper dive, scrutinizing the make up and DNA of the revenue and agency performance. The foundations of this will begin to shape the strategy moving forward.

Complacency killed the cat, not curiosity.