Here's an uncomfortable question: if I asked you right now what's working in your marketing, could you tell me?

Not what you think is working. What's actually driving enquiries, building visibility, and filling your pipeline.

Most agencies I work with can't answer that question. Not because they're not smart—but because they're too busy delivering for clients to step back and look at their own marketing objectively.

Your website hasn't been touched in two years. Your social media is sporadic at best. You can't remember the last time you published a case study. Your SEO is... well, you're not entirely sure what your SEO is doing. And when someone asks "how's your marketing going?" you say "fine" because you don't actually know.

Meanwhile, you're wondering why new business feels so unpredictable. Why some months you're inundated with enquiries and others you're scrambling. Why competitors who do similar work seem to be everywhere while you're struggling to get noticed.

The problem isn't that you don't know marketing matters. It's that you don't know where you stand—or where to start.