Your prospects are online right now—researching agencies, checking LinkedIn profiles, scrolling Instagram, Googling your name. The question isn't whether you should have a social presence. It's whether what they find makes them want to work with you or move on to the next agency on their list.

B2B buyers are nearly 70% through their purchasing process before engaging with sellers, and 81% have already chosen a preferred vendor by the time they make first contact." (Sources: 6sense 2024 Buyer Experience Report, B2B Buyer Behavior Research 2024)

Most agencies treat social media like an afterthought. LinkedIn pages gathering dust. Instagram accounts that post a project every few months when someone remembers. Team profiles that haven't been updated since 2019. No consistent presence, no clear message, no strategy beyond "we should probably post something."

Meanwhile, your competitors are showing up consistently—not because they're doing anything revolutionary, but because they're simply there. They're visible when prospects are looking. Their team is active on LinkedIn. Their work is showcased regularly on Instagram. Their company page actually looks like a functioning business, not an abandoned shopfront.

And here's what kills: they're not necessarily better than you. They're not doing work that's more impressive. They're not more talented or more creative. They're just more visible. And in the attention economy, visibility wins.

Here's the quick and dirty: When a prospect discovers your agency—through a referral, a Google search, or someone mentioning your name—the first thing they do is check you out online. They go to LinkedIn to see your company page and your team's profiles. They might check Instagram to see your recent work.

What they find in those first 60 seconds can shape their entire perception of you.

Let me explain: If your LinkedIn looks abandoned, they assume you're not actively winning work. If your team profiles are sparse or outdated, they question your credibility. If your social presence is sporadic or generic, they wonder if you're really as good as someone said you were.

You're losing opportunities before they ever contact you. Not because your work isn't brilliant—but because your digital presence doesn't reflect that brilliance.

The problem isn't that you don't know social media matters. It's that you don't have a system that makes it manageable when everyone's drowning in client work. So it gets deprioritized. Postponed. Put on the list for "when things calm down"—which means never.

I'll help you build a strategic, sustainable social media and digital presence that positions your expertise, attracts the right clients, and doesn't require your team to become full-time content creators. No fluffy advice to "just post more." A realistic, systematic approach that actually fits your reality.

Don’t. Be. Humble.